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theBestTypeOfAdvertising
Enjoying one of the finer dining destinations in Midland, TX (not saying a ton understandably), I’ve noticed that dessert marketing is comparable to building enterprise software. Here at the Italian Village, the most popular dessert by far is the bananas foster; and the delicious banana/ice cream combo is great, however the fact that it’s made at the table draws unrivaled attention to the dish from all of the patrons, and therefore becomes the de facto dessert choice.
This decision mechanism is very similar to building enterprise software for large companies… They all have specific software needs that can help build efficiencies and safety, however in conceptual form software development holds little appeal. But if software is built in front of these companies (al la banana foster) they have a completely different reaction. I’m usually not a fan of building projects on spec, however to gain the best reception in the oil field, these execs prefer to buy products that are already in working form.
So love it or hate it, making software ‘at the table’ is one of the best ways to get software accepted in this industry.
