I was just quotes in an article for Minyanville regarding the Google Maps/Apple battle. The quote is below, click here to see the full article.
Jordan Hudgens, Senior Software Engineer at software design firm MCW Services, points out that Apple’s decision to cut the Google Maps cord was prompted by more than the promise of future location-based revenues. “Though I’m sure that future location-based advertising possibilities played a role in the decision, the true motivating factor is the growing disdain Apple has for Google and the Android OS. If this was simply about the maps application, Apple wouldn’t have simultaneously removed YouTube as a native app,” he tells Minyanville. “Despite the bugs with the product launch, becoming independent from Google was a necessary step for Apple and the iOS ecosystem. Considering the fact that Google has positioned itself as the de facto competitor for Apple’s main product line, [Apple] management couldn’t let Google Maps attain ubiquity on a cross-platform basis,” Hudgens asserts.